It always seems that every Nike campaign and accompanying commercial is more impressive than the last. To be honest, I’m a homer for Nike. They are my favorite sports brand as far as the equipment I use, so maybe my thoughts are biased. But products aside, there marketing is simply amazing. As far back as I can remember Air Jordan promos, to the most current Adrian Peterson Combat Pro ad, I always seem to be amazed.

The latest Nike Pro ad:

From the video, graphics, and audio, this promotion is just awesome. I worked in TV for a few years, so I really love top-notch graphics and well directed video.

There is something to be said that your branding is so strong, that you can have promotions like that are this strong, while having no VO, no product mention or no features or product attributes. But still, you can be put in that scenario, and you still have to deliver. Nike better than any company I know of, does a great job of selling simply by being “cool”.

Nike brass does a great job of not only perfectly knowing theit product, but also perfectly knowing their target demographic. In the past ten years, they have not only to continued to dominate sports they have always dominated, but they have slowly bled into sports they once had a smaller stake in. This example uses football as the market that Nike has grown it’s market share in.

As of late Under Armour has made a major move towards Nike in football especially. They also really know their product and market well, but they take a different tact. Nike employs a more sophisticated style while Under Armor employs a very “pump-up” tactic. Both work very well, but I have more respect for the Nike promos as they stretch the creativity further.

Again, kudos to the Nike brass for allowing their agencies of record to take the chances they do and providing us with market leading campaigns.