Marketing is cyclical, and that will probably never change. Depending on your location, the time of each cycle may be different, but at some point in every large market, every agency and client partnership goes through the same process: A client realizes how much they are paying agencies, thinks it’s too much, and decides to [...]

If you gave a potential client a business card in 1996 and it had a Web site listed on it, you were legit. The general consensus would have been your business was on the cutting edge, and it was pushing towards the future. By the early 2000s, if you didn’t have a Web site, you were already years behind. I can’t remember the last time I heard a client say, “Well, we’ve been around for about ten years, we think it’s time for a Web site.”

It always seems that every Nike campaign and accompanying commercial is more impressive than the last. To be honest, I’m a homer for Nike. They are my favorite sports brand as far as the equipment I use, so maybe my thoughts are biased. But products aside, there marketing is simply amazing. As far back as I can remember Air Jordan promos, to the most current Adrian Peterson Combat Pro ad, I always seem to be amazed.